Homogenization of Content in Media Representations of Belarusian Events: the Experience of the European Media
Abstract
The purpose of the study was to highlight the phenomenon of content homogenization in the European media on the example of media reception of Belarusian events.
Research methodology. In the process of the research, general scientific methods of analysis, synthesis, comparison, generalisation and special scientific method of content monitoring were used. A continuous sample of publications from the 10th of August to the 10th of November 2020, selected by the «Belarus», «Belarusian protests» and «Lukashenko» keywords revealed a tendency of conceptual connection between the post-election events in Belarus and the events of the Revolution of Dignity in Ukraine. The common sampling consisted of the online versions of «Die Welt», «Die Zeit», FAZ; «The Guardian», «The Independent», «The Daily Telegraph» and «Le Monde» newspapers for the specified period.
Results. It was found that the events that unfolded in Belarus after the rigged elections are perceived through the prism of «Maidan» and «Revolution of Dignity» concepts. The experience of Ukraine in the Maidan period is broadcast in the discursive field of media representations of protesting Belarus. It is concluded that vertical Europeanization causes content homogenization caused by the European Union media policy, while horizontal Europeanization is a consequence of the traditions of information that have developed in the European media, as well as a product of Western European public sphere. The media manifestations of the differentiation of political Europe into West and East are pointed out, which is due to the effective We / They binary opposition.
Novelty. For the first time the peculiarities of media reception of Belarusian events by the European media in the context of content homogenization are presented.
Practical significance. The results and conclusions of the study complement the theoretical discourse of the «Social Communications» scientific field, can be used in specialised courses for the «Journalism» specialty.
Key words: media policy, content homogenization, media discourse, mediatization of Belarusian events.
Full Text:
PDF (Українська)References
Blavacz’kij, S. (2010). Fenomen kvaloyidizacziyi: identifikacziya u global’nomu informaczijno-komunikativnomu prostori (na prikladi yevropejs’kogo mediadiskursu). [The phenomenon of qualoidization: identification in the global information and communication space (on the application of the European media discourse)]. Zbirnik pracz’ Naukovo-doslidnogo czentru periodiki, 2,
–329 [in Ukrainian].
Bradov, V. V. (2017). Konkurencziya yak regulyator mediarinku: teoretichnij aspekt [Competition as a regulator of the medical market: a theoretical aspect]. Derzhava ta regioni. Seriya: Soczial’ni komunikacziyi, 2 (30), 15–18 [in Ukrainian].
Butirina, M., & Garkavenko, Yu. (2016). Geterostereotipizacziya Ukrayini u britans’kij yakisnij presi [Heterostereotyping of Ukraine in the British quality press]. Visnik Kharkivs’kogo naczional’nogo universitetu imeni V. N. Karazina. Seriya «Soczial’ni komunikacziyi», 10, 10–15 [in Ukrainian].
Volyans’kij, V. V. (2012). Mediapolitika u demokratichnomu suspil’stvi: suchasni tendencziyi ta perspektivi rozvitku [Media policy in a democratic society: current trends and prospects]. (Extend-ed abstract of candidate’s thesis). Odesa [in Ukrainian].
Gallin, D., & Manchini, P. (2008). Suchasni mediasistemi: tri modeli vidnosin ZMI ta politiki [Modern media systems: three models of media relations and politics]. Kyiv [in Ukrainian].
Garkavenko, Yu. S. (2018). Mas-medijni dzherela geterostereotipizacziyi Ukrayini: komunikaczijnij aspekt [Mass media sources of heterostereotyping of Ukraine: communication aspect]. (Candi-date’s thesis). Dnipro [in Ukrainian].
Czimbalenko, Ye. S. (2016). Tendencziyi transformaczij u mediakomunikacziyakh: global’nist’ kontentu [Trends in transformations in media communications: the global nature of content]. Sci-ence and Education a New Dimension. Humanities and Social Sciences, IV (12), 76, 68–72 [in Ukrainian].
Shumilo, O. V. (2014). Osoblivosti globalizacziyi masovikh komunikaczij u postindustrial’nomu sviti [Features of globalization of mass communications in the post-industrial world]. Actual prob-lems of international relations, 118 (part I), 70–75 [in Ukrainian].
Wessler, H. (2008). Comparing Media Systems and Media Content: Online Newspapers in Ten Eastern and Western European Countries. Journal of Global Mass Communication, 1, 165–189 [in English].
DOI: http://dx.doi.org/10.32840/cpu2219-8741/2020.4(44).7
Refbacks
- There are currently no refbacks.
Since 2013, all electronic versions of the journal are stored in the National Library of Ukraine named after VI Vernadsky of the National Academy of Sciences of Ukraine and presented on the portal in the information resource "Scientific Periodicals of Ukraine".
Indexing of the journal in scientometric databases:
The publication is indexed by Citefactor: 2019/2020: 4,54.
The journal is indexed by Google Scholar.
In 2020, the journal was included in the Index Copernicus.
The journal is indexed by Innospace Scientific Journal Impact Factor (SJIF): 2016: 5,899, 2017: 6,435, 2018: 7,037, 2019: 7,431
From 2020, the collection is indexed by ResearchBib.
Journal included in the PKP Index.