Arts Television Programming as a Tool for Shaping Society’s Aesthetic Consciousness in the Context of External Challenges

S. Porozhna

Abstract


The aim of this study is to analyze arts television programming as one of the tools for shaping society’s aesthetic consciousness.

Research methodology. The study employs a set of methods: analysis and synthesis – to examine the academic literature on the research topic; content analysis – to study the content of leading television channels to determine the proportion and quality of arts-related media products; generalization – to formulate conclusions regarding the definition of arts television programming as a tool for shaping society’s aesthetic consciousness; axiological – to identify the value potential of arts television programming and its role in shaping the moral and aesthetic ideals of the individual.

Results. It is noted that the aesthetic consciousness of society, based on practical experience, undergoes significant transformations under the influence of media. It was found that media content actively shapes the aesthetic feelings and consciousness of Society 5.0. It is demonstrated that in the context of armed aggression against Ukraine, cultural and arts-related content acquires strategic importance as a tool of symbolic resistance, for the preservation of cultural memory and the consolidation of society. Arts television programming has a positive impact on building psychological resilience among audiences.

The novelty of this study lies in the analysis of arts television programming as a tool for shaping aesthetic consciousness.

Practical significance. The recommendations formulated can be used to develop a comprehensive policy for the advancement of the Ukrainian media landscape, including support for production centers and the adaptation of cultural content to the requirements of modern digital platforms. Particular attention should be paid to the quality of arts television programming, given its active role in shaping society’s aesthetic consciousness.

Key words: arts television programming, aesthetic consciousness, television, media reality, culture.

 


References


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DOI: http://dx.doi.org/10.32840/cpu2219-8741/2025.3(63).5

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